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B2B WHITE PAPERS THAT TRANSFORMED INBOUND MARKETING EFFORTS

January 7, 2017 0 Elad Spira

One of Natalie Anne Ink’s projects was writing White Papers for leading, operational analytics platform Loom Systems with an eye towards boosting lead generation efforts. A handful of highly technical, B2B White Papers were written addressing the pain points of Loom Systems’ clients and were offered up for download on their website. Through interviews with the sales team, we found that the White Papers showed a marked improvement over previous inbound marketing efforts.

Loom Systems is a leading, SaaS-based, operational analytics platform used for real-time detection and resolution for any type of application. DevOps & IT professionals use Loom to analyze both logs and unstructured machine data for immediate visibility into their IT environments. Loom provides insights from your data with zero configuration or maintenance of your own IT stack. At Loom Systems, we’re building a platform to understand, reason and learn about constantly evolving IT environments and operational complexity.

DEVOPS TEAMS DON’T HAVE THE TOOLS THEY NEED TO SUCCEED 

Excerpt:

DevOps teams around the world are more swamped than ever – they’re up against a host of problems and challenges that are constant across offices. Each department is expected to hit daily, weekly, or quarterly goals, but more and more resources have to be allocated to maintenance and support – and no number of sprints puts a dent in the struggle. Between permuting search queries, changing logs, updating 3rd-party APIs, and plain nonsensical logs, data scientists have many frustrations. Let me guess: you’ve heard them say some (or all) of the following.

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