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GETTING THE WORD OUT ABOUT A NEW CAREGIVING SERVICE

May 9, 2015 0 Natalie Anne

In advance of a beta launch, coordinated a series of activities to bring awareness to a new caregiving service. Built and managed a content marketing program that involved original content, a series of impactful guest bloggers, an influencer campaign across Facebook, Instagram, and Twitter, and regular email marketing. The result was traffic of 5K+ monthly high-intent visitors and hundreds of email sign-ups.