Content Israel is a one-day conference that brings together industry leaders from publishers, agencies, brands and startups for a detailed look at the strategies, technologies, and platforms used for content marketing. Content Israel asked Natalie Anne Ink to run a Facebook ad campaign with the goal of generating ticket sales. The campaign ran for 35 days and in that time returned $11 dollars in ticket sales for every $1 invested in the campaign. Overall, the ROI was 11X the marketing budget.
One of Natalie Anne Ink’s projects was writing White Papers for leading, operational analytics platform Loom Systems with an eye towards boosting lead generation efforts. A handful of highly technical, B2B White Papers were written addressing the pain points of Loom Systems’ clients and were offered up for download on their website. Through interviews with the sales team, we found that the White Papers showed a marked improvement over previous inbound marketing efforts.
The Pears Challenge is a fellowship program that makes it possible for entrepreneurs to establish ventures with the power to make a real difference. As part of the Pears Program, they should be guided through the process of developing and commercializing technologies relevant to India’s healthcare sector – a market that is projected to grow to $280 billion by 2020.
Natalie Anne Ink was in charge of running a Facebook campaign for Pears Challenge with the goal of recruiting a small group of outstanding, experienced Israeli entrepreneurs, tech geeks, designers, and health processionals. The overall campaign kept a high and satisfying Precision Ratio (number of applications/signup), setting the price per conversion at a minimum. Most importantly, the campaign helped the venture to engage with high-quality entrepreneurs in Israel.
Coordinated efforts to build brand awareness for new racket sport smartwatch Pulse Play and sell pre-launch units included favorable mentions in dozens of sports and technology publications, creating and managing a content program that resulted in top rankings for multiple relevant keywords and increasing organic traffic to 10,000+ monthly visitors, and managing a social media and influencer program that led to a 20,000+ community across Facebook, Instagram, LinkedIn, YouTube, Twitter, & Pinterest. Meanwhile developed and implemented a launch strategy that successfully raised over $80,000 in an early Indiegogo campaign.
In advance of a beta launch, coordinated a series of activities to bring awareness to a new caregiving service. Built and managed a content marketing program that involved original content, a series of impactful guest bloggers, an influencer campaign across Facebook, Instagram, and Twitter, and regular email marketing. The result was traffic of 5K+ monthly high-intent visitors and hundreds of email sign-ups.