Content Israel is a one-day conference that brings together industry leaders from publishers, agencies, brands and startups for a detailed look at the strategies, technologies, and platforms used for content marketing. Content Israel asked Natalie Anne Ink to run a Facebook ad campaign with the goal of generating ticket sales. The campaign ran for 35 days and in that time returned $11 dollars in ticket sales for every $1 invested in the campaign. Overall, the ROI was 11X the marketing budget.
The Pears Challenge is a fellowship program that makes it possible for entrepreneurs to establish ventures with the power to make a real difference. As part of the Pears Program, they should be guided through the process of developing and commercializing technologies relevant to India’s healthcare sector – a market that is projected to grow to $280 billion by 2020.
Natalie Anne Ink was in charge of running a Facebook campaign for Pears Challenge with the goal of recruiting a small group of outstanding, experienced Israeli entrepreneurs, tech geeks, designers, and health processionals. The overall campaign kept a high and satisfying Precision Ratio (number of applications/signup), setting the price per conversion at a minimum. Most importantly, the campaign helped the venture to engage with high-quality entrepreneurs in Israel.