The Pears Challenge is a fellowship program that makes it possible for entrepreneurs to establish ventures with the power to make a real difference. As part of the Pears Program, they should be guided through the process of developing and commercializing technologies relevant to India’s healthcare sector – a market that is projected to grow to $280 billion by 2020.
Natalie Anne Ink was in charge of running a Facebook campaign for Pears Challenge with the goal of recruiting a small group of outstanding, experienced Israeli entrepreneurs, tech geeks, designers, and health processionals. The overall campaign kept a high and satisfying Precision Ratio (number of applications/signup), setting the price per conversion at a minimum. Most importantly, the campaign helped the venture to engage with high-quality entrepreneurs in Israel.
The Big Picture
The Facebook campaign ran for 37 days non-stop (23/10/2016 – 30/11/2016).
- Tested different targeting strategies
- Refreshed existing ads and campaigns while challenging ad fatigue
- Attracted high-quality entrepreneurs
- Reduced cost per lead to the optimal range set out after testing