Content Israel is a one-day conference that brings together industry leaders from publishers, agencies, brands and startups for a detailed look at the strategies, technologies, and platforms used for content marketing. Content Israel asked Natalie Anne Ink to run a Facebook ad campaign with the goal of generating ticket sales. The campaign ran for 35 days and in that time returned $11 dollars in ticket sales for every $1 invested in the campaign. Overall, the ROI was 11X the marketing budget.
The Big Picture
Ran a FB campaign for 35 days (11/02/2016 – 12/06/2016).
During the campaign Natalie Anne Ink was in charge of:
- Audience Testing
- Real-Time monitoring and auditing to challenge ad fatigue
- Ads Configurations
For every $1 invested, the campaign made pure revenue of $11 dollars for an 11X ROI.